One of the most common questions our sales associates get at Tracking System Direct from customers is what makes our GPS tracking devices better than Apple AirTags. However, it still relies on the 2.4GHz band that is prone to congestion and interference, which isn't ideal for such applications.Apple AirTag vs GPS Tracker – The Ultimate Comparison & Breakdown Even Bluetooth came out with its own indoor precision positioning solution, and recent Bluetooth versions can tell the direction the signal is coming from. If your phone has UWB, you can utilize it for several things, like using your phone as the key for your (supported) car or your smart door lock. UWB on recent iPhones with the U1 chip enables the AirTag's most enticing feature: precision tracking.īut on this side of the fence, only a handful of top-end Android phones (like the Google Pixel 6 Pro, Pixel 7 Pro, and the Samsung Galaxy S21+ and up) come with a UWB chip, as not many brands are keen on adding the band to their mid-range and budget phones.Įven though Google has an extensive network of active phones for its Find My Device network, rumor is tracker's adoption cannot pick up the pace until UWB makes its way to most mid-range handsets. Most of the features discussed above won't matter until more Android phones support ultra-wideband. Google can potentially make its tracking tech more widespread by partnering with brands to bake its tracker into more products of different shapes and sizes.ĥ Make UWB ubiquitous across Android devices However, its adoption hasn't picked up since then, with only a handful of third-party products supporting the feature. This increases the tracker's scope beyond tracking keys and wallets.Īpple started its Find My Network Accessory program a couple of years back to allow other manufacturers to include the U1 chip inside their products like bikes and bags, making them trackable like an AirTag. Google can license it to other companies to allow your third-party devices and accessories to be a part of your Find My Device network without each of them needing a dangling tag. Think of it as Chromecast built-in but for trackers. Why limit the tracking tech to Google's first-party devices when it can be put inside about anything that's nonstationary? A tracker could be built into a tablet stylus, smart bike, car, or any device you regularly need. Google will share more on how this standard will work at I/O 2023. The two companies have teamed up to develop an industry standard for Bluetooth trackers to identify any rogue trackers around you and send you an alert on Android and iOS devices. But Google could at least let the Bluetooth antenna stay on in the background so that it can continuously pick up any signal from such beacons, much like what Apple has been doing with iPhones for years.Īnd it sure looks like Google and Apple are taking the matter into their own hands to address the growing privacy concerns around tracking tags. Considering not all Android phones support the more reliable ultra-wideband, Google will have to depend on the existing, erratic Bluetooth tracking tech. Google could develop an improved logic system that doesn't take as long as the AirTag to tell a tracker that is near you, say in a café, apart from a rogue tag to alert the victim if they are being stalked, and at the same time, make its system fool-proof to minimize false alarms. But neither such laws nor Apple's meek warning can deter perpetrators from doing what they want to do. states step in to propose legislation for location trackers to curb non-consensual tracking. Still, the AirTag has been a disaster on that front ever since it came out, with several reported instances of stalking and theft. 2 Incorporate robust and thoughtful privacy featuresĪpple presents itself as the custodian of user privacy.
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